Alfa Romeo Case Study

Alfa Romeo

Driving growth (TV, Press, Radio & OOH)

CreativeTranscreationConsultation

We are the UK transcreation agency for Alfa Romeo ATL requirements across TV, OOH, press and radio.

Working with assets from the Italian HQ, we develop localised communications that are right for the market. Speed and agility are key characteristics of an Alfa Romeo, they are also fundamental to Team Eleven’s work for the UK team..

Differentiating against other SUVs, we created the UK strategy for Stelvio, “Rebel against the Mundane.” The campaign line and manifesto will activate across all media touchpoints in 2021.

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We have built the awareness of the performance Quadrifoglio range through F1 sponsorship idents, press, OOH and partnerships with Sky and F1 racing magazine. 

We have also showcased Alfa Romeo Racing’s return to F1 with a media takeover around the Silverstone Grand Prix with over 100 assets created in under a week.

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“Team Eleven have been great in all aspects of the service provided. Professional and always available, they have been a great asset for us and have supported to deliver TV and OOH within very challenging deadlines.”

Federico Rosasco

Brand Manager, Alfa Romeo UK.

We have also worked across the Stellantis portfolio with strategy and creative consultancy for Lancia in the Italian market, and provided strategic consultancy and eCRM development for Mopar across Europe.

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Invisalign

Securing category leadership

EMEAIntegrated

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