Awareness TVC

Outperforming competitors by maintaining market share in a declining market.

We’ve broken through the blandness of the head lice treatment category with a bold, arresting animation showcasing the efficacy of Vamousse. The execution builds brand awareness and addresses the panic when the dreaded nits text arrives from school and you discover the unwanted guests in your childrens’ hair. Parents rush to the local pharmacy demanding something that works – now! The answer? Vamousse! And they’re gone.

Integrated campaign push including pharmacy education and sales kits to ready the channel to save the day and parent influencer campaign to raise brand awareness and sharing head lice experiences.