Vamousse

Back to School Influencer Campaign

Did you know the more than 1 in 3 children in the UK will get head lice at some point during the year? Ergh, right?

We engaged 15 parent influencers at the key back-to-school time to raise awareness of Vamousse, sharing their experience and breaking through the fake news of a category literally crawling with misinformation and taboos. We wanted parents to know about the key benefits of Vamousse and how it could save them the stress of nits – giving head lice the treatment they deserve!

We achieved 3x the benchmark for Instagram engagement, reaching nearly half a million parents, achieving over two thirds brand recall and some highly personal stories to drive brand and consumer insight.