Global Brand Relaunch

Invisalign underwent a global re-brand in 2017 and we were in charge of re-branding over 500 assets for 11 EMEA markets across multiple B2C and B2B channels including print, digital, video, advertising, website, apps and social in only 10 weeks. The creative and messaging needed to be carefully tailored to accommodate different cultural and legal requirements across the markets whilst being closely aligned with the global brand guidelines. We had a team in place to ensure strategic and creative accuracy and consistency across the board and to ensure delivery excellence.