Wiltshire Farm Foods
Good Mood Food TV Campaign
The new TV work is a step change for Wiltshire Farm Foods, who previously used celebrities to endorse the products and service. The shift to showing real people enjoying life, their friends and their community to the full dramatises how your food choices help to maintain or increase your independence, helping you to age well. And Wiltshire Farm Foods is food that puts you in a good mood with an unmatched service.
We felt very strongly that we wanted executions which focused on the audience but we also knew the risks of working with an elderly audience – if you’re too ‘advertising’ they’ll turn off – there would be no grannies at the bingo with pink hair ageing well, this is about aspiration but within reason.
Our campaign reversed sales decline and achieved record breaking growth.