Social media is now the #2 driver of leads in EMEA. The social media playbook we created was recognised as best in class by the global team. Insights from user generated content kick-started the influencer project.
We took over the social media remit in 2017, shifting from a stock-image presence to showcasing the power of real smiles, backed up by the technological superiority of the brand.
Every month we produce 400+ individual pieces of social content – planned, written and produced in-house across 18 markets.