There has never been a time when competition in the education research sector has been so varied and intense. Combined with the pressures on the education system in the current and predicted future economic and political framework, the role and need for NFER has never been greater.
Working with stakeholders across the business in C-suite and leadership roles, we deployed our rapid prototyping brand definition project. We reviewed the current position, identified the key issues, competitive and macro landscape and navigated a path to a new brand position, manifesto, tone and hierarchy that will be a key driver in helping NFER achieve future success.
The brand position was then brought to life through a vibrant new identity to breathe fresh energy into a 70-year old heritage brand in the sector.
“Can’t recommend these guys highly enough. Professional, smart, really take the time to get to know your organisation and importantly not overpriced.”