Global brand strategy
For this latent brand with significant commercial potential in the APAC region, we have served as strategic consultants, creating a compelling brand strategy, a communications platform and an NPD pipeline.
We commissioned a comprehensive Usage and Attitude study to unlock opportunities for brand growth, uncover human truths and gain a rich understanding about how people living with dandruff feel. It’s more than an annoyance: it's hard to manage, feels out of control and has a major impact on social confidence and performance. Most are stuck in a cycle of using the same inefficient products for short-term relief.
We re-booted the Nizoral brand to directly appeal to these stressed-out, over-worked Go Getters. Forget trial and error, Nizoral is the medically superior medicated anti-dandruff shampoo that resets your scalp health, giving you one less thing to worry about and the personal confidence to face another day on the hamster wheel.
We are now developing the creative campaign with a leading APAC agency for launch in Q3 2021. And we have been instrumental in defining the long-term brand architecture, identifying and shaping NPD concepts that will allow Nizoral to benefit from the functional advantage it has in wider repertoire and shampoo occasions.