First Ever UK Pop Up
How do you accelerate the journey from thinking about straightening your teeth to actually doing it? You interrupt their journey in a highly visual, interactive way at the UK’s biggest shopping centre. The Invisalign Pop Up in Westfield, London showcases real consumer stories and the technology behind the smile. Deeply involved in the strategic development, we created and filmed the content for the interactive screens, all advertising and social content for the launch, and co-ordinated the collaboration of the Client and experiential agencies to deliver the Pop Up. Shoot scoped and delivered in 3 weeks from brief and all assets delivered 3 days following shoot.