Progress 1000 Event
In 2017 we created the biggest consumer activation to date for Invisalign in the UK to launch the new global campaign, Made to Move. In partnership with the7stars media agency and experiential experts, Avantgarde, Invisalign created an integrate partnership with the Evening Standard Group.
The 360 partnership included a mentor programme, print and digital editorial, digital display campaign and an always-on social media strategy in partnership with ESi group. The campaign culminated in the Progress 1000 event in London with an interactive smile GIF booth for the VIP audience to donate their smile to Operation Smile.
The campaign delivered over 85 articles, a media equivalent of over £4m, reached over 25m adults and contributed to Invisalign’s continued growth in 2017 and make UK the fastest growing market in Europe.