Invisalign is a truly transformative product that not only transforms your smile, but your confidence. We see it every day with real people sharing their new smiles with us on social media. We wanted to accelerate that truth through people who our audience trust rather than spending significantly more media budget.
So we started the #SmileSquad. From strategy to delivery. A network of creators and influencers aligned to the brand values – people who wanted to move forward in their life and understand the power of a smile.
So far, we’ve reached an audience that would have cost x5 in media spend to reach. With content that significantly outperforms the engagement of brand content. And is telling our story in a unique manner that talks to our audience on their terms.