Asics

Video Content Creation

We were asked by Asics to develop the launch video for their stand out campaign of the year – Beat The Sun, where five global teams of runners have only 15 hours and 41 minutes to cover 150km, climbing 8km around Mont Blanc before the sun sets. The video, played at the startline and also delivered online through bloggers and company representatives, helped position the event as the stand out campaign of the year.