Wiltshire Farm Foods
As part of the Wiltshire Farm Foods brand relaunch we developed a national press campaign to raise awareness of the new brand proposition and drive new customer acquisition.
The campaign featured several creative executions to take into account the broad range of titles the brand advertises in, including national newspapers, lifestyle magazines and more targeted ‘seniors’ titles.
Creative was developed for influencers too, and in a first for the brand, customer and healthcare professional advertising was totally aligned. We went on to produce adapted, editable ads for Wiltshire Farm Foods franchise partners to use locally.