Redefining the Future of Weight Loss





Brand Strategy

The situation

Allurion is on a mission to rid the world of obesity with an innovative, non-invasive medical device. As a hypergrowth company their marketing and brand assets needed a hypergrowth strategy to keep up with market trends.

The solution

A brand strategy and creative idea that is clear, compelling and consistent to help Allurion in their global mission. A visual language that is relatable to the audience and has breadth across multiple channels from social to doctor-led comms.

The results

100% growth year-on-year

Team Eleven appointed creative agency of record

In a short timeframe Team Eleven has made a big impact on our marketing function. They understand our business and have helped unlock a strategy for sustained, long-term growth. Team Eleven’s creative has completely elevated the Allurion brand and reinforced our premium positioning in the weight-loss market. Their deliverables, from brand control and design to lifestyle shoots and social campaigns, has been praised by senior stakeholders and rolled out across global markets. A lovely bunch of people to work with, we see Team Eleven as a true strategic and creative partner.”

Jessie Kennelly, Senior Brand Manager, Allurion